Site Assessment

Please define the primary functions of your company (or organization / department / institution,). • What is your companies mission statement? • List the five most important points of information that you want to give about your company (put your key competitive difference or Unique Value Proposition at the top of the list). Indicate whether each is a Benefit or a Feature to your audience • What are the five most important points of information that you would like the Web site to gain for your company? • What are the primary goals of your company/organization? • How do you measure your success in reaching these company goals?

Define Your Audience

Who specifically are you trying to reach? (i.e. homeowners, age 35-55, male and female) • What is their level of education/sophistication? Can you provide any demographics (geography, age, income, etc.)? Psychographics? (extreme sports enthusiasts, etc. • What are your target market's expectations and preferences for on-line materials? • How will they be viewing the Web site? (Dialup, Cable/DSL, T1 or a network connection)

Goals for this Site

What is your Web sites primary goal? (i.e. increase sales, introduce new product(s), collect contact info, provide support for existing customers) • How will your organization measure the sites progress in reaching its goals? (i.e. sales, memberships, ROI, etc.) • How will the proposed/upgraded Web site help your organization reach its primary goal? • What are the primary concerns in creating or upgrading your Internet presence? • 1. Visual Impact - 2. Technology - 3. Maintenance - 4. Cost - 5. Timeliness of Development - 6. Increase Search Engine Awareness - 7. E-commerce

Visual Image - Branding

How do you want to present your company image on the Web site? • 1. Corporate / Professional / Business Like - 2. Fun / Humorous / light-hearted - 3. wild, edgy, to the point - 4. Educational / scholarly - 5. Mostly photographic - 6. Animation necessary?

Please contact Vic Spindler directly for a complete list of our Site Assessment questions: 858 204-0038